Staff

Isidro Medina joined the Washington Heights Business Improvement District in February of 2016 and is currently
President and Executive Director.  He is responsible for the overall administration including marketing, business
development and fiscal management of the agency. Through his leadership, the Inwood Merchant Association was created and formed as an institution that advocates for small businesses in Inwood.  Isidro also serves as Chair of
the Licensing Committee of the Manhattan Community Board 12. Finally, Isidro is the Co-Chair of the Manhattan
District Attorney Small Business Alliance. This exposure has allowed Isidro to have access and to provide resources to
thousands of small businesses in Manhattan. 
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Prior to joining the WHBID, Isidro worked extensively in the real estate industry for over 10 years, holding agent
licenses in New York and New Jersey. Isidro holds a BA degree in Political Science and an MA degree in
International Relations & Economic Development from the City College of New York.   In 2017, he became a NYC
Small Business Services’ Neighborhood Leadership Fellow (CORO). Earlier, Isidro was the Managing Director for
The Latin American Markets with Global Reach & Associates in New York City.
 
Isidro is very active in Northern Manhattan for many years and in different facets and capacities. He has served as
Second Vice Chair of CB12 for three consecutive years, 2017 to 2020.  At the national level, he served on the Board
of Directors, Dominican American National Roundtable, 2017.   He is a member of the Inwood Merchant Association
Board of Directors. Isidro is also a Board Member of the NYC Commission on Public Information and Communication
from 2015 to Present